ZoomInfo Alternative for Local Business: Why SMBs Need Purpose-Built Tools in 2026
ZoomInfo's enterprise pricing starts at $14,995/year—overkill for local business prospecting. Discover affordable alternatives built for SMB sales teams.
9 min
Designed for fast growing GTM teams
The lead intelligence tool for selling to SMBs.
Enrich local business data with AI agents—get owner emails, phone numbers, social stats, and website insights in seconds.
Get started for freeNo credit card required. Cancel anytime.
Check it out 👇
Make Main Street your growth engine. We've indexed retail data from millions of U.S. specialty shops, gift shops, hardware stores, garden centers, boutiques, co-ops, and more.
Turn Main Street into real revenue →
Example use cases for Parlor
CPG Wholesale
Get your products on local shelves and grow predictable wholesale revenue.
Acquisition Targets
Find and connect with local businesses that fit your acquisition criteria.
Marketing Agencies
Spot SMBs that need marketing help and turn them into new clients.
Commercial Services
Reach businesses that need reliable cleaning and win recurring contracts.
AI-Powered
Make AI agents that research for you
Create enrichment templates using plain English. Ask anything about a business and let AI agents dig through websites, social profiles, and more to find the answer.
- Write prompts in natural language—no code required
- Extract product mix, pricing, aesthetic, and more
- Run enrichments in bulk across your entire list
- Save templates to reuse across lists and campaigns
Maps Extractor
Pull leads straight from Google Maps
Enter any Google Maps search query and instantly extract every matching business—complete with emails, phone numbers, reviews, and website data.
- Extract hundreds of businesses in seconds
- Auto-enrich with owner emails and direct phone numbers
- Set up Smart Lists to auto-extract new matches weekly
- Export to CSV or sync directly with your CRM
Turn hours of manual research into minutes with Parlor.
Forget manual research. Parlor enriches every retailer with deep data so you instantly know who they are, what they sell, and whether they’re a fit for your pitch.
- Search with natural language
- Identify owners and buyers automatically
- Understand the vibe, beyond "Gift Shop"
- Export verified business details in a click
- Assess credibility with reviews and ratings
Surface leads in specific geographies
Instantly pinpoint retailers in the cities, neighborhoods, or regions you want to grow in. Skip the manual searching and get straight to qualified leads.
Find the best contact for your pitch
Parlor identifies owners, buyers, and decision-makers automatically, giving you the right person to reach out to from the start.
Over 3500+ categories indexed
From boutiques to hardware stores, explore detailed data across more than 3500 business categories and quickly find your ideal customer type.
Natural language search
Search the way you think. Ask for “gift shops in Austin that carry home goods” and Parlor returns the most relevant results.
Ready to start contacting SMBs?
Start discovering local businessses that are the perfect fit for your brand.
Get started for freeIntegrates with
HubSpot
Pipedrive
GoHighLevel
Zapier
Make
Clay
AirtableYou're missing local leads.
Traditional B2B tools are built for enterprise. Parlor is your local lead intelligence tool.
Made for small business prospecting
Location-specific owners
Real-time data from Google Maps
Draw custom territories
SMB-friendly pricing
Enterprise & corporate contacts
If you sell to local businesses, you need location-based data—not corporate directories.
Pricing that pays for itself.
No contracts, no hidden fees. Get started with a 7-day free trial and scale as you grow.
Most Popular
Starter
Get outreach up and running
$99/ month
- Unlimited searches
- 5,000 credits per month
- Waterfall Contact EnrichmentAutomatically find verified contact information using our multi-source enrichment strategy. We identify decision-makers, owners, and buyers so you reach the right person.
- AI Research AgentsCreate custom AI-powered enrichment templates using natural language prompts. Extract specific business intelligence like product mix, pricing insights, and more.
- Advanced Filters & SearchSearch across 3,500+ business categories with powerful filters. Filter by location, ratings, reviews, social presence, contact info, and custom enrichment values.
- Smart Lists & Saved SearchesAutomate your lead generation with recurring searches that run on your schedule. Get notified when new businesses match your criteria.
- Google Maps ExtractorExtract businesses directly from Google Maps search results. Run batch queries and automatically enrich contacts from your extracted leads.
- Export to CSV & ExcelExport your lists and search results to CSV or Excel with configurable fields. Perfect for integrating with your existing workflows and CRMs.
- Team CollaborationInvite team members to your workspace and collaborate on lists together. Share searches, manage leads, and scale your outreach as a team.
- Founder-led SupportGet direct access to our founding team for support and feature requests. We're here to help you get the most out of Parlor.
Professional
Scale up outreach efforts
$199/ month
- Unlimited searches
- 10,000 credits per month
- Waterfall Contact EnrichmentAutomatically find verified contact information using our multi-source enrichment strategy. We identify decision-makers, owners, and buyers so you reach the right person.
- AI Research AgentsCreate custom AI-powered enrichment templates using natural language prompts. Extract specific business intelligence like product mix, pricing insights, and more.
- Advanced Filters & SearchSearch across 3,500+ business categories with powerful filters. Filter by location, ratings, reviews, social presence, contact info, and custom enrichment values.
- Smart Lists & Saved SearchesAutomate your lead generation with recurring searches that run on your schedule. Get notified when new businesses match your criteria.
- Google Maps ExtractorExtract businesses directly from Google Maps search results. Run batch queries and automatically enrich contacts from your extracted leads.
- Export to CSV & ExcelExport your lists and search results to CSV or Excel with configurable fields. Perfect for integrating with your existing workflows and CRMs.
- Team CollaborationInvite team members to your workspace and collaborate on lists together. Share searches, manage leads, and scale your outreach as a team.
- Founder-led SupportGet direct access to our founding team for support and feature requests. We're here to help you get the most out of Parlor.
7-day free trial. No credit card required.
Frequently asked questions
Everything you need to know about Parlor.
Parlor is a lead generation platform that helps you find and connect with local businesses. Use natural language search or advanced filters to discover businesses across 3,500+ categories, then enrich them with verified contact information including owner emails, phone numbers, and social profiles.
Waterfall enrichment is our multi-source strategy for finding verified contact information. We automatically search across multiple data providers to identify decision-makers, owners, and buyers—so you reach the right person, not a generic inbox.
AI Research Agents let you create custom enrichment templates using natural language prompts. Ask questions like 'What products does this business sell?' or 'What's their price point?' and our AI will research and extract that intelligence for each business in your list.
The Maps Extractor lets you pull businesses directly from Google Maps search results. Run batch queries like 'coffee shops in Austin' and automatically import those businesses into Parlor with contact enrichment—perfect for building targeted local lists fast.
Smart Lists are automated, recurring searches that run on your schedule. Set up your search criteria once, and Parlor will automatically find new matching businesses and notify you when they appear. It's lead generation on autopilot.
We provide verified business emails, phone numbers, website URLs, and social media links across 7 platforms (Instagram, Facebook, TikTok, YouTube, Twitter, LinkedIn, Pinterest). Our waterfall enrichment identifies primary contacts like owners and buyers.
Yes! Export your lists and search results to CSV or Excel with configurable fields. Choose exactly which data points to include in your export, making it easy to import into your CRM or outreach tools.
Credits are used for contact enrichment. Each time you enrich a business with contact information, it uses credits from your monthly allocation. Searches are unlimited on paid plans, so you can explore freely before deciding which leads to enrich.
Yes! All plans include a 7-day free trial with no credit card required. You'll get full access to explore searches, filters, and see how Parlor works before committing.
Absolutely. No contracts, no cancellation fees. Cancel anytime and your access continues until the end of your current billing period.
Still have questions? Contact our support team
Learn to prospect local businesses
Strategies and insights for building quality lead lists and growing your sales pipeline.
Lead GenerationWholesale Lead Database: Find Verified Buyer Contacts at Scale
Access verified wholesale buyer contacts with accurate emails, phone numbers, and business intelligence. Learn how to build and maintain a high-quality wholesale lead database for your B2B sales.
8 min
Lead GenerationWholesale Distribution Contacts: Build a High-Quality Database for B2B Sales
Learn how to build and maintain a quality wholesale distribution contacts database to fuel your B2B sales pipeline with verified decision-maker information.
8 min
Ready to find your next customers?
Start discovering and enriching local business leads today.